PRCA's “Find A PR AGENCY” matches Cow to Hotel.info

London, 08 June - After being matched by the PRCA’s “Find A PR Agency” service, hotel.info has appointed Cow to raise the German-owned online hotel reservations service in the UK. Following a very competitive pitch process Cow will handle hotel.info’s consumer and corporate PR.

‘Find A PR agency’, or FAPRA is the PRCA’s impartial search and referral service for organisations looking to appoint public relations consultancies. More than 200 enquiries are made to the PRCA every year and it is estimated that £12 million of businesses is generated through the service.

All members that are matched by ‘FAPRA’ are accredited by the PRCA’s Consultancy Management Standard, the kitemark of PR excellence. The service matches businesses with consultancies in all sectors across the UK.

Chief Executive of the PRCA, Francis Ingham said: “This is another excellent example of how we can successfully match client briefs with accredited consultancies so that everyone benefits from the relationship”.

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Notes to editors:

For more information please contact Katie Packham 

Email: katie.packham@prca.org.uk

Phone: 020 7233 6026

About the PRCA

Who we are: Founded in 1969, the PRCA is the professional body that represents UK PR consultancies, in-house communications teams, PR freelancers and individuals. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

Who we represent: The PRCA represents many of the major consultancies in the UK, and currently has more than 250 agency members from around the world, including the majority of the top 100 UK consultancies. We also represent over 70 in-house communications teams from multinationals, UK charities and leading UK public sector organisations.

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