The Future of the PR Industry

The issues surrounding the future of the PR industry have been the subject for discussion amongst commentators and industry participants for some time.

To address the most important areas in PR, the PRCA has worked with a number of senior practitioners on "The Future of the PR Industry" project, to produce a definition and scope for the PR industry for the next 20 years.

The project was officially presented at the 2012 PRCA National Conference in November. Below you will find the videos and slides of all the presentations. Please take your time to watch the videos and read the slides, as we will be asking you and your colleagues to vote on the top recommendations for our upcoming publication of the project's findings.

1. Globalisation - Jane Boardman, CEO, Talk PR

The "Globalisation" workstream was created by Jane Boardman, Virginia Hague (Executive Director, ICCO), Caroline Kinsey (Chiarman, Cirkle), Stephen Waddington (Digital and Social Media Director, Ketchum), Tom Watson (Professor of Public Relations, Bornemouth University), Sally Costerton (Vice-Chairman, PRCA), and chaired by David Gallagher (CEO, Ketchum).

Please download presentation slides here Globalisation - Jane Boardman, Talk PR

2. Social Changes - Guy Woodcock, CEO, Montpellier

The "Social Changes" workstream was created by Nicola Austin (Futurologist, The Trajectory Partnership), Debbie Smith (Independent Practitioner, ex-In-House), Joanna Randall (Founder, Purple Fish), Simon Baugh (Marketing Director, Link 51), and chaired by Guy Woodcock.

Please download presentation slides here Social Changes - Guy Woodcock, Montpellier Public Relations

3. Platforms and Channels - Richard Houghton, Associate Partner, Agency People

The "Platforms and Channels" workstream was created by Hugo Brailsofd (Consultant, Next Fifteen Communications Group), John Brissenden (Lecturer, Bournemouth University), Sarah Evans Toyne (Executive Director, Broadgate Mainland), Kate Harltey (Managing Director, Carrot Communications), Steve Waddington (Digital and Social Media Director, Ketchum), and chaired by Richard Houghton.

Please download presentation slides here Platforms and Channels - Richard Houghton, Agency People

4. "Are advertising agencies eating our lunch?" - Michael Frohlich, Managing Director, Ogilvy Public Relations London

Please download presentation slides here Are Advertising and Digital Agencies Eating our Lunch? Michael Frohlich, Ogilvy Public Relations London

5. "Future of In-House Corporate Affiars/ Corporate Communcations Teams" - Aileen Thompson, Former Head of Corporate Communications, Vodafone

Please download presentation slides here In-house Corporate Affairs/Corporate Communications Teams - Aileen Thompson

6. "PR Agency of the Future" - Danny Whatmough, Director of Digital Strategies, EML Wildfire; Matt Neal, President, Golin Harris; Paul Doran, Founder, Switch

Please download presentation slides heer PR Agency of the Future Part 1 - Danny Whatmough, EML Wildfire

7. "Driving Value and Revenue Models in the Future" - Alex Sandberg, Founder, College HIll

Please download presentation slides here Driving Value and Revenue Models in the Future - Alex Sandberg, College Hill

8. "What People, What Skills" - Chris Sorek, Executive Director, International Association of Business Communicators

Please download presentation slides here What Skills, What People - Chris Sorek, International Association of Business Communicators

The keynote of the Conference was delivered by Peter Barron, EMEA Head of External Relations for GOOGLE INC. The video of his speech is available below:

For more information about "The Future of the PR Industry" project, please contact Anastasia Demidova.

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