GolinHarris - The Kenco Coffee Company Coffee Vision Internal Launch

Agency: GolinHarris          :              Client: Kenco          :            Campaign: The Kenco Coffee Company Coffee Vision Internal Launch
                                                                                                                                                                                                                                                                                           

The team developed the idea of holding a one day event for employees, in a setting that reflected the theme of sustainability. The venue chosen for the one day event for employees was the eco conference centre at the award-winning Sheepdrove Organic Farm in Berkshire.

130 target employees spent an exciting and informative day at Sheepdrove. The event was structured to maximise information sharing and interaction. The tone was set right at the start with employees receiving a “paperless” teaser invitation, attendees were encouraged to take a coach instead of their own transport to the venue and Al Gore's ‘An Inconvenient Truth' was shown during the journey.

Presentations were given by Kenco senior executives, representatives from the Rainforest Alliance, guest speaker Ben Tuxworth from Forum for the Future and Diago Llach, a coffee farm manager from El Salvador. These talks were alternated with hands-on activities and interactive workshops within smaller groups.

Employees took guided tours through three rooms that were dressed to bring the three principles at the heart of The Rainforest Alliance - environment, economy, society - to life.
They were also taken on tractor tours of organically-reared livestock, and shown reed bed irrigation as examples of sustainable agriculture practices.

The session also included the unveiling of the Kenco Employee Carbon Footprint League Table. This was put together with information collated from the employees and included ideas for how to make their everyday life greener.

Attendees left the event with a re-useable jute bag and a booklet on The Rainforest Alliance.
This was also distributed to staff unable to attend, including manufacturing colleagues.

After the event 90% of those attending said their opinion on Kenco's commitment to sustainability had improved, and 92% felt more informed and engaged with Kenco's current plans. In addition, “very good” and “excellent” levels of understanding about The Rainforest
Alliance increased from 25% to 96%, and 98% felt what they had learnt would actively help them in their current role. Every single employee said they wanted to be involved in similar events in the future.

The event delivered against Kenco's goals, engaging the wider team in The Rainforest Alliance story, and getting each individual's personal commitment to the initiative. It was a particular success in terms of employee understanding of the key messages and impact on their motivation levels. For a relatively small outlay, the results show a significant shift in attitudes, a clear commitment to the cause and strong likelihood of behavioural change. The format for the launch event and much of the collateral produced has since been used as a template for briefing sessions with key retailers.

                                                         GolinHarris                      Kenco Logo

Comments (0)
Think before you print! Save energy and paper! Do you really need to print this page?
Fee Income
X
Drag here
  • This field should only be completed by the individual with responsibility for your company's PRCA membership.
  • NB - Once you check the box to the left of this field and click update this figure is fixed for the entire year.
  • Fee income is defined as fees or income arising from time spent on carrying out public relations consultancy work plus any mark up and any handling charges or profits made on disbursement or expenses.
  • This figure
    1. will be used to calculate your membership subscription fee for 2009
    2. will be published on the PRCA website and in the yearbook.
  • This figure must include the fees from any subsidiary companies but not associated companies (see below).
  • If you are bound by Sarbanes-Oxley please select that accordingly, we will contact you individually about your fee income.
Holders of public office
X
Drag here
  • Please list any employees who hold any public office including members of House of Parliament, members of local authorities or of any statutory organisations or bodies who are full- or part part-time directors, partners, staff, special advisers or consultants retained by the consultancy
Subsidiary companies
X
Drag here
  • These companies are entitled to the same benefits as other PRCA members, they must abide by the PRCA Professional Charter and Codes of Conduct and their fee income must be included in the fee income field above.
Associated companies
X
Drag here
  • These companies are not included in your membership and as such do not benefit from PRCA member benefits. These companies are not covered by the PRCA professional charter.
Current clients
X
Drag here

The clients listed in this section are those which retain a consultancy on a continuing basis to deal with their public relations either in a specialised area or as a whole. One asterisk (*) against a client's name indicates that the consultancy has been retained by that client for three years; two asterisks (**) indicate that it has been retained for at least five years. Clients served on an ad-hoc basis are listed separately.

Adhoc clients
X
Drag here

Clients for whom you have undertaken work in the last twelve months on a project rather than a retained basis

Conflict of interest clients
X
Drag here

NB This will not appear as a separate list in the yearbook.