2012 National Conference

This year, PRCA has hosted what is widely considered its most successful Conference to date in BAFTA on 22nd November 2012.

PRCA project "The Future of the PR Industry" was unveiled at the conference by speakers such as Guy Woodcock (CEO, Montpellier), Matt Neale (President, GolinHarris) and Michael Frohlich (MD, Ogilvy Public Relations) among others.

The keynote of the Conference was delivered by Peter Barron, EMEA Head of External Relations for GOOGLE INC. The video of his speech is available below:

"The Future of the PR Industry" project seeks to explore the major issues facing the PR profession in the coming years, and identify key recommendations to how communications practitioners can successfully adapt to the new opportunities and challenges the industry is facing. 

Please click on the links below to see the presentations produced by each workstream.

Globalisation - Jane Boardman, Talk PR

Social Changes - Guy Woodcock, Montpellier Public Relations

The Future of Media and the Power of Data - Peter Barron, Google

Platforms and Channels - Richard Houghton, Agency People

Are Advertising and Digital Agencies Eating our Lunch? Michael Frohlich, Ogilvy Public Relations London

In-house Corporate Affairs/Corporate Communications Teams - Aileen Thompson

PR Agency of the Future Part 1 - Danny Whatmough, EML Wildfire

Driving Value and Revenue Models in the Future - Alex Sandberg, College Hill

What Skills, What People - Chris Sorek, International Association of Business Communicators

 

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