Why are B2B clients so often averse to creative PR ideas? It’s because they have a false notion of what
makes a successful sales pitch to their own customers. They think it has to be dry, factual and dull. They are missing the point about emotional engagement, the heart and soul of successful PR. This seminar sets out to show, with real-life examples and practical tools, how we can encourage our B2B clients to be more adventurous. If your B2B client wants more coverage in the trade, technical and professional media – and dreams of exposure in major general-interest outlets – this seminar will give you some tried and tested techniques to bring about a transformation.
Trainer: Adrian Wheeler