This AI in Media Evaluation and Sentiment Analysis workshop offers an in-depth exploration of the latest AI tools and methodologies used for assessing media coverage and understanding audience sentiment. Attendees will not only learn about the theoretical aspects of AI-driven media evaluation, but also gain hands-on experience through practical exercises and real-life case studies. The workshop will help participants to: Enhance their media evaluation and sentiment analysis skills using AI tools; Develop more efficient and effective PR strategies based on data-driven insights; Better understand the nuances of sentiment analysis and its applications in PR; Identify and overcome challenges in implementing AI solutions for media evaluation
Trainer: Andrew Smith