Communications Management Standard

Our Communications Management Standard is the hallmark of PR excellence.

Communication Management Standard (CMS) is available for small and large PR and Communications Agencies and for in house teams.  It is led by the organisation, at their own pace, with an online assessment taking no more than 2.5 hours.  The assessment covers nine core areas. Areas assessed include leadership, client and campaign strategy, business planning, people and financial management and diversity. 

The fee for CMS is £250 for in house teams.  For agencies it is from £500 depending on fee income. CMS is an annual accreditation.

Agencies who have CMS can avail of the free Matchmaker Service run by PRCA.

To get more information contact carol.magill@prca.org.uk for a free initial call to explain the process and appreciate the benefits of CMS