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PR Standards

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The PRCA exists to raise standards in the PR and communications industry. To achieve this goal, we provide the following guidance and help.

Professional Charter and Codes of Conduct

All members must abide by these codes. Also the PRCA Memorandum and Articles of Association.

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Client-Consultancy Partnership Charter

To help PR consultancies and clients work effectively together.

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Media Spamming Charter

Guidance on standards of conduct when working with the media and bloggers, developed with the NUJ.

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PRCA Guidance on CAP Code Extension

PRCA and ASA guidelines on marketing communications, including online communications.

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Public Affairs Register

A register of all members who practice public affairs.

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Previous Public Affairs Registers

Historic record of PRCA members that perform public affairs.

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PRCA Designatory Letters

The mark of professionalism, highlighting commitment to industry standards.

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