Some B2B PR initiatives achieve spectacular results. Others are barely visible. The diff erence is
creativity. This seminar describes tried and tested systems for individual and group idea generation.
It shows how to pitch creative concepts to B2B clients and how to explain the link between creativity
and sales. It uses real-life examples to demonstrate how to take a great idea through to successful
execution with measurable results. It asks the question: ‘Is there any real difference between B2C and B2B creativity?’ and answers ‘No’
Trainer : Adrian Wheeler FPRCA