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Paid Media


28 May 2020







Paid Media is now part of the PR mainstream, as increasingly we have to pay to gain access to online audiences. We’ve become advertisers almost by accident and as a result can now gain a holistic view of activity that was often siloed in separate departments.

Event Type: Webinar

Places available: 50

Places remaining: 43

Trainer: Chris Lee MPRCA

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Event Overview

*The course fee advertised includes a 50% discount in order to continue to support businesses during this period of disruption.*

How attendees will benefit

In this webinar, we will cover:

  • Where Paid Media fits into planning, alongside Earned, Shared and Owned Media (often referred to as the ‘PESO model’)
  • Jargon busting
  • Planning for Paid Media: The journey, design and wording
  • A/B testing
  • Platform-specific ad options, including
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Google Ads
  • Video placement
  • Native advertising
  • Affiliate marketing
  • Tagging and tracking
  • Content discovery platforms
  • Ad management (Demand-side Platforms)

Who should attend?
Anyone who has an interest in how Paid Media could help them increase the reach and effectiveness of their online content campaigns.