Each month, PRCA members share the experiences and insights they have gained through their work, and present award winning campaigns.
Event Type: Member Event
Address: FEVER, FIFTH FLOOR, UNLIMITED HOUSE 10 GREAT PULTENEY STREET, London, W1F 9NB
This month’s Campaign Masterclass is with the Consultancy and In-house Consumer Technology Award winners: Fever and Huawei Technologies.
Fever's Jurassic Jeff:
Fever harnessed the power of the meme and the 25th anniversary of Jurassic Park with a globally loved campaign Vice dubbed “one of the greatest artistic
achievements of our time.” to raise awareness of the NOW TV Sky Cinema Pass. Fever brought to life one of the internet’s most beloved memes, installing a Jurassic-sized sculpture of the film’s heartthrob, Jeff Goldblum – laying, unbuttoned shirt, torso out… in central London. The 25ft Jeff statue became a sensation with 293 pieces of coverage landing across the globe, and a huge uplift in pass sign-ups.
Huawei’s Unfinished Symphony:
Imagine combining the power of AI with an award-winning composer to finish a 197-year-old symphony? HUAWEI’s ‘Unfinished Symphony’ did just that, taking the AI conversation a step further and completing Schubert’s famously unfinished Symphony No. 8.
HUAWEI and Red Consultancy worked together to create a ‘world first’ performance, with a branded launch experience that not only attracted global attention and effectively positioned HUAWEI as the frontrunner of AI innovation, but allowed over 400 people from across Western Europe to experience first-hand the first time in the world that AI has been used to finish a classical piece of music. The campaign captured consumer imagination - generating almost 3,000 pieces of coverage globally – truly showcasing what is possible when you combine technological innovation with human expertise.
This event is worth 15 points in the PRCA CPD Programme.