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PRCA Analyst Relations Group: Proving the Value of AR in a Marcomms World


Date

24 Nov 2020

Time

16:00

Location

Details

Summary:

THIS EVENT WILL BE VIRTUAL.

PRCA Analyst Relations Group

Event Type: Group Event

Event Overview

We’re all aware how effective a good communications strategy can be to a company’s brand – from helping to improve product roadmaps, fine-tune key messages to target audiences and provide insights about prospects and clients that you wouldn’t normally be able to obtain.  However, recent research has shown that B2B buyers are struggling to adjust to the fast-evolving world we now live in, with 77% describing their latest purchase as a very complex or difficult task.  
 
So how can you help unravel the complexity and still stand out from the proverbial crowd?
 
The newest sectoral group at the PRCA for Analyst Relations is hosting a webinar on Tuesday 24th November at 4 pm that will discuss how analyst relations is a key component to any communications strategy – and activity.  It will also demonstrate how you can measure its effectiveness throughout the sales funnel.
 
Attendees will learn and have an opportunity to discuss how you can:
 
•    Inform the sales and executive teams of how analyst relations is relevant throughout the sales pipeline – a revenue generator
•    Align your programmes to business outcomes rather than just comms and marketing
•    Implement measurement that provides tangible results 
•    Demonstrate the importance of tangible and intangible benefits of analyst relations

Zoom links will be sent out to all attendees 24 hours prior to the event start time. If you sign up after this time, please contact kyrie.abrahams@prca.org.uk for the link.

This event is worth 15 points in the PRCA CPD Programme.