This course is designed for senior executives and account managers and looks at: how to structure a strategic PR campaign, how to plan a news narrative that can make the dull interesting and how to better manage budgets and timings.
Event Type: Classroom
Address: Virtual Classroom, Virtual Classroom
Places available: 10
Places remaining: 7
Trainer: Ann-Marie Blake CMPRCA
Attendees will be able to:
- Understand the difference between strategy and tactics
- Structure a strategic PR campaign
- Make clear links between objectives, strategy and tactics
- Deciding on tactics to meet your strategic objectives
What will attendees receive?
A pdf of all the slides will be available after the session.
'Great, it was a lot more insightful than I expected. I enjoyed that the trainer could provide illustrative examples.'
Saira Khan, Senior Account Executive at CJP Communications
Who should attend
This course is designed for senior executives and account managers with experience of implementation and tactical planning who now wish to be able to plan a strategic PR campaign.
What will you learn
The importance of strategic PR planning How to use the POSTAR planning tool How to integrate PESO into your strategic campaign planning Developing clear messaging Measurement and evaluation