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Account Management


06 Aug 2021




Virtual Classroom



In house or agency, one of the most important requirements of any PR professional is the ability to manage client accounts effectively. Managing and exceeding expectations; dealing with different types of personality; time management and persuading and negotiating people are all standard requirements to the PR/client relationship.

This one day workshop – packed with cases studies and exercises designed to coach best practice in account management techniques – ensures the following.

Event Type: Classroom

Address: Virtual Classroom, Virtual Classroom

Places available: 10

Places remaining: 2

Trainer: Steve Dunne FPRCA

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Ticket Type Non Member Price (excl VAT) Member Price (excl VAT)
Non-Members Ticket for Classroom Training : Account Management £440.00 £365.00 Login or register to book

Event Overview

How Delegates benefit

  • A greater confidence in deploying strategies and tactics on successful account management
  • Understanding the language of account management – both verbal and physical – and deploying it effectively
  • Identifying different client types and altering behaviour to ensure good relations
  • How to keep campaigns on track
  • Delivering good news and bad news
  • Developing a client strategy to grow the account

What Delegates Learn

  • The duties of account management – what should be included and what shouldn’t!
  • The Client/Consultancy Life Cycle and how to manage the various stages
  • Handling difficult clients
  • Identifying common reasons for strain between an agency and client
  • Common problems and how to avoid them. Tactics to avoid the common issues.  Listening and questioning skills
  • Managing time on accounts
  • Writing winning account management reports     
  • Presenting ideas
  • Negotiation

All attendees will receive full course notes