Today, almost every brand, institution, organisation and company has a social media presence. PR professionals and social media specialists update, post, monitor and manage campaigns via a plethora of platforms ranging from YouTube and DailyMotion to Snapchat, Instagram, LinkedIn and Facebook.
New platforms, such as TickTok emerge and brands rush to get a presence upon them.
Considerable resources, from people to money and from time to ideas are invested in the platforms to raise engagement, share of voice and profile.
But are you getting the best return for your investments? Are the platforms you are managing your social media presence on the best ones for your brand, your audience and your messages?
How many of your followers are bots? How do you find out?
As many marketing and comms managers across the country are saying: “I know social media is important and I know we have to invest resources to be effective. But what should we really expect from the various platforms? How much should we invest in terms of resources? And what platforms work best for a brand like us and what one’s are not that effective?”
This PRCA workshop – “Implementing a Social Media Audit” answers all those questions, ensures you get the best bang for your buck, highlights how to get the highest level of engagement and ensures that you never have to work under false impressions of follower numbers.
Event Type: Webinar
Address: Webinar, Webinar
Places available: 50
Places remaining: 47
Trainer: Steve Dunne FPRCA
What the workshop covers:
- What is a social media audit?
- How to conduct a social media audit
- Developing a social media audit template
- Considerations for undertaking a social media audit
- Important metrics to build your audit upon
- Tracing bots and culling rogue followers
- Establishing brand messaging with social media
- The strengths and weaknesses of each platform and how to use them to your brand’s advantage
- Deciding on which platforms are best for which audience and which content
- Linking your platforms into an overall digital strategy
- Evaluating social media platform performances
Who should attend
The webinar is ideal for account executives, account managers, PR managers and social media managers and anyone responsible for social media operations or campaigns.
What you will come away with
A step by step plan to initiating an effective social media audit that can save your client or business money and time and increase the effectiveness of your social media strategy so that your campaigns achieve cut through and resonate with audiences increasing engagement naturally.
About the trainer
Steve Dunne is the UK's leading PR and marketing trainers, one of the foremost thinkers and speakers on PR strategies and is a well renowned expert on digital marketing and PR.. Steve is currently CEO of Digital Drums Ltd, the UK's premier digital PR and marketing strategy consultancy. Digital Drums has advised companies such as Virgin Atlantic, Dorothy Perkins, Arcadia Plc and The Hospital Group Plc on their digital PR presence.
A PR and marketing professional with 40 years experience, Steve has held senior PR and comms roles in British Telecom, HSBC and South African Airways as well as being a director and board member of a range of PR consultancies including Affinity Consulting, Countrywide Porter Novelli and Brighter Group - where he was Executive Chairman. As a trainer Steve is much in demand and has trained organisations as wide and varied as The Prime Minister's Office, The Royal Navy, Tourist boards, blue chip Plc's, charities, PR consultancies (of all sizes) airlines, hotel groups and retail chains.