Details
Summary:
The course explains various models of electoral behaviour and public opinion, offering unique insights intothe British voter from the perspectives of psychology, sociology, and politics. The findings are essential knowledge for any public affairs professional and helpful to any PR practitioner drafting a situation analysis.
Event Type: Classroom
Address: Virtual Classroom, Virtual Classroom
Places available: 10
Places remaining: 9
Trainer: Justin Jackson MPRCA
Event Overview
Who should attend
Any public affairs or PR professional who needs to understand electoral behaviour and public opinion.
What to expect
• What are the four key models of electoral behaviour? Which applies to the UK today?
• How do socio-economic factors affect public opinion? What are the key demographic trends today?
• What is the role of the media, campaigns, and advocacy in affecting political choices?
Course objectives
Participation in the course will provide you with the knowledge to:
• outline the various aspects of electoral behaviour and public opinion
• evaluate the four key models of voter choice and assess which applies today
• understand the ‘demand side’ and ‘supply side’ at work in British politics
• explore how psychology, sociology, and politics interact to yield outcomes
• identify the ways in which journalists, parties, and interest groups affect voter choice
• explain and predict the outcome of referendums such as IndyRef and Brexit
• draft an informed situation analysis based on electoral behaviour and public opinion.