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Sports Group Event: The importance of having a voice and audio strategy for your clients and brand.


Date

04 Feb 2021

Time

17:30

Location

Details

Summary:

Zoom Event

Event Type: Group Event

Event Overview

Voice technology is exploding and audio listening is booming, creating new channels to deliver new content. 
 
Now, with a growing interest in Podcasts, Alexa Skills and all forms of audio content - you now need to SOUND the part as well as LOOK it.
 
For rights holders, there is more pressure to provide content that deepens engagement with the fanbase, grows their audience and delivers effective messages - developing the correct audio strategy can be one of the best and most cost-effective ways of doing all these things.
 
Whilst for athletes and individuals who wish to grow their personal brand, establish themselves as leaders in their field or communicate on a deeper level with their following then audio is a proven method in delivering audience engagement.
 
But how do you make sure your content is engaging? If your fans are requesting information but you are not being heard, what can you do to develop an audio strategy?
 
The world is waiting to hear from you.
 
In this session you will discover:
What does the future of audio look like?
What part does audio play in your content strategy?
How to develop the audio strategy that is right for you?
Who is already winning in the audio space?
How to use your social media presence to drive the audience to your audio products?

Speakers

Sophie Hind, Managing Director

Jim Salveson, Head of Sport) 

Voiceworks are a voice technology and audio content business who work with brands and talent across all sectors, including sports rights holders, to develop their audio and voice technology strategy delivering them a full range of services including:
•    Audio content from Podcasts to Voice Assistants to Audio Web Articles
•    Audio branding
•    Voice technology including Amazon Alexa Skills, Google Actions, Conversational AI
•    Voice SEO
•    Content delivery via our proprietary CMS system
•    Hosting and discoverability solutions
•    Marketing and commercial partnerships

Zoom links will be sent out to all attendees 24 hours prior to the event start time. If you sign up after this time, please contact kyrie.abrahams@prca.org.uk for the link.

This event is worth 15 points in the PRCA CPD Programme.