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Harnessing Artificial Intelligence (AI) for PR and Communications


Date

01 Dec 2021

Time

15:00

Location

Webinar

Details

Summary:

This course looks at the importance of fourth generation tools such as AI and machine learning (ML) and the impact they are having on the evolving job function of communications across all sectors and geographies.

You’ll learn how the business landscape is changing; why the market is now ripe for AI; who the vendors are, how you can get started and what success looks like.

Event Type: Webinar

Address: Webinar, Webinar

Places available: 50

Places remaining: 49

Trainer: Katie King

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Ticket Type Non Member Price (excl VAT) Member Price (excl VAT)
Non-Members Ticket for Webinar Training : Harnessing Artificial Intelligence (AI) for PR and Communcations £190.00 £155.00 Login or register to book

Event Overview

Course Objectives:

The workshop will provide best practice guidance for the use of AI in PR and comms.  All theory will be supported by up-to-date case studies, enabling you to be agile and competitive.

Learning Objectives:

Learn how AI is reshaping society and business

Explore the tools that are automating many manual tasks

Build a plan for incorporating AI into your marketing and comms plans

Understand the impact of ethics such as client consent, and fair, transparent use of data

Learn how to break down the barriers to change

Understand how to budget for AI and measure its success

Materials:

A copy of the presentation and all learning materials will be available to download at the end of the webinar.