Health Group presents: Meet the Media Fireside Chat with Award Winning Journalist Ashley Pearson

Event Overview

Over the past 12 months generating earned coverage has been harder than ever before – even and especially for those working in the health sector – with COVID-19 stories dominating the news cycle.

For many working in the health sector, we are always searching for ways to cut through the medical jargon to create health stories that stick in mainstream media – the likes of Forbes, NYT, CNN, The Telegraph etc across the UK and around the globe. So what are the keys to success?

Join us for a special virtual lunchtime fireside chat with someone who has written and produced for all of these and more – the gregarious Ashley Pearson.

In the discussion we’ll cover:

• Tips and tricks for making your health stories stick
• How to leverage the power of freelancers to land quality coverage with impact
• What journalists really want from working with PR and comms practitioners
• Q&A from the audience – get your burning questions answered

About Ashley Pearson

Ashley has been an award-winning journalist and brand strategist for more the 20 years and is an expert at translating corporate messaging, ideas and brand story into a distinctive and compelling voice across all platforms. Ashley began her career at the NBC News London Bureau before moving to be part of the launch team for MSNBC in New York. Responsible for writing, editing and producing coverage of major news events across a range of programming with a political and hard news focus, Ashley was awarded an Outstanding Achievement from the Academy of Television for her work covering the events of 9/11/2001. As a field producer, she covered the Democratic Convention, the Academy Awards, the Met Gala, the Emmys and a host of other high-profile events, writing and producing content and packages across all daytime and primetime programming on the network. 

Ashley has authored columns and written features in The Wall Street Journal, The Times, the Daily Mail, Conde Nast Traveler, the Telegraph, the New York Post, Vogue and Tatler. She has appeared as a television commentator on CNN, CNBC, NBC’s The Today Show, Sky News, BBC News, Ch9 Australia, ZDF Germany and BBC Radio and currently freelances for more than 10+ national and global publications across the US and UK including the Evening Standard, METRO, The Sun and many others. A creative and strategic thinker with experience in driving news stories; Ashley always stays ahead of the curve and as a freelancer has worked across many sectors and industries including health and wellbeing. Working across a range of sectors, with deep specialisation in brand positioning, Ashley manages and motivates communications and policy teams to execute high-profile, global campaigns. 

You can submit your questions for Ashley ahead of the day by email to ishtar.schneider@edelman.com

Zoom links will be sent out to all attendees 24 hours prior to the event start time. If you sign up after this time, please contact kyrie.abrahams@prca.org.uk for the link.

This event is worth 15 points in the PRCA CPD Programme.