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PRCA Next Generation PR World Cup


Date

13 Sep 2021

Time

17:00

Location

Online

Details

Summary:

The PRCA Next Generation PR World Cup is the UK qualifier competition for the ICCO Next Generation PR World Cup 2021.

As well as participating in the international competition, the winning team will have the opportunity to have their idea implemented with the global charity partner and present at the ICCO Global Summit 2022 with travel and accommodation. The UK winning team will also receive a trophy.

Registration Deadline: Monday, 13th September, 2021, 17:00

Once you have paid to register your team, you must email details of your team members to events@prca.org.uk

More information on the ICCO Next Generation PR World cup can be found here: https://iccopr.com/events/next-generation-pr-world-cup/

Please note the winning team has to be available on the 13th October for the ICCO Next Generation PR World Cup Competition.

Event Type: Industry Event

Event Overview

 

How the UK Competition Works

A brief will be set by the PRCA's Charity Partner (to be revealed at a later date) who will act as the client, and participating teams will be given 48 hours to create a campaign.

Timeline

The cost to enter is £150+vat per (PRCA member) team and £200+vat per (non-member) team. The competition is open to all within the industry. The UK competition will take place over 48 hours during working days: Wednesday, 15th September, 2021, 10:00 - Friday, 17th September, 2021, 10:00. The brief is provided by a PRCA Charity In-house member and will be circulated by email at 10:00 on Wednesday 15th September.

Completed campaigns will need to be emailed back to the PRCA by 10:00 on Friday 17th September - in the form of a 10 page PowerPoint presentation, a 1 page summary slide and a written submission of no more than 450 words delivered as a Word document. Campaigns will then be judged by a UK Jury.

A shortlist of 6 campaigns will be invited to to virtually deliver a 5 minute presentation to the Jury, explaining the PR campaign on Monday, 4th October, 2021.

The winning team will be notified by Wednesday, 6th October, 2021.

UK Competition Rules

Only two participants from the same company are required to form a team, and companies are welcome to enter multiple teams. Each participant must be aged 35 years or younger (born after 12th October, 1986)

For more information, please call the PRCA Events team on 020 7233 6026 or email events@prca.org.uk