PRCA NextGen Scotland:Diversity, equality and inclusion – avoiding tokenism when building your strategy

Event Overview

The term diversity, equality and inclusion (DEI) is bounced around executive boardrooms now, more than ever. Brands and organisations have come a long way in considering how to make their campaigns and messaging more inclusive and a truer representation of the nation that we are today. With that in mind, we hear from two leading communication experts on how they have become some of the most pioneering professionals across the industry when it comes to doing these things the right way. 

Speakers:

•    Sudha Singh CMPRCA, Chair of the PRCA Equality & Inclusion Advisory Council
•    Barrington Reeves, Creative Director of Too Gallus
•    Lee Beattie MPRCA, Managing Partner & CEO of John Doe.
 
We will explore why it is important to make DEI the backbone of your strategy and campaigns, and not a tokenistic afterthought. 

Zoom links will be sent out to all attendees 24 hours prior to the event start time. If you sign up after this time, please contact kyrie.abrahams@prca.org.uk for the link.

This event is worth 15 points in the PRCA CPD Programme.