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Securing, Analysing and Framing Research For Impactful Campaigning - Hosted By The Charity Group


20 Jul 2022







Date: Wednesday 20th July

Time: 12 noon-1pm


Event Type: Group Event

Event Overview

Compelling charity campaigns are often grounded in robust research. Influential messages, tailored to specific stakeholders, are shaped through careful research. Yet, campaign budgets are limited. How can time and financial resources be managed to maximum effect?
Join us for a discussion about how to conduct impactful research for efficient campaigning  

The panel is:

Ben Verinder, Founder and Managing Director, Chalkstream Ltd. He is speaking about,

"Formative research to inform campaigning: how to make the most of free sources of information and how to make the most of your own data sets."

Tamsyn Hyatt, Principal Communications Strategist at FrameWorks UK. Her presentation is.

 "Change the story, change the world: using framing research for social change"

Emma Stroud, Campaigns and Marketing Manager at the Metropolitan Police. Her presentations will be

"Research to identify, and then shift, barriers to behavioral change in the award-winning campaign, Hard Calls Save Lives."

The panel is co-chaired by:

Dr. Nicky Garsten, FPRCA, Associate Professor of Communications at the University of Greenwich and Co-Editor of 'Communicating Causes: Strategic Public Relations in the Not-for-Profit Sector'.

Paige Patrick, Digital Communications Manager at the Media Trust

Non-members can sign up here:

This event is worth 15 points in the PRCA CPD Programme.