Summary
This 3-hour virtual classroom aims to provide PR and communications professionals with a detailed introduction to the use of ChatGPT in public relations and communications work. Through a combination of theoretical knowledge and practical examples, attendees will learn how to leverage ChatGPT to elevate their PR campaigns, ensure impactful communication, and measure success accurately.
How attendees will benefit:
This ChatGPT for PR and Communications session provides a comprehensive and practical introduction to ChatGPT and the ways in which it can enhance communication strategies. Attendees will gain insight into how to implement ChatGPT for improved results. The workshop will empower attendees to make well-informed decisions about ChatGPT integration in their PR campaigns and help them to avoid common pitfalls associated with adopting new technologies.
Topics covered will include:
An overview of Large Language Models and how they work
The differences between ChatGPT, ChatGPT+, Chat Team and OpenAI Playground
How to write optimised ChatGPT prompts
How to use custom GPTs to create brand-aligned content.
Leveraging ChatGPT for content creation, strategic planning and research, campaign development, measurement, and more.
Ethical considerations and best practices for using ChatGPT in PR