Business Development Planning and Strategy
Overview
Summary:
PR and the agency world in general are a very competitive industry and winning new business can be tough. Do you have new business plans in place to achieve growth targets? Do your staff have an awareness of the importance of business development and have the skills required to help identify and find new business for the company?
This interactive workshop will enable you to create a more strategic approach to finding and winning new business, whether through finding new clients or generating additional revenue from existing clients.
The aim of this workshop is to teach attendees how to create a more strategic approach to new business development, and to equip your staff with the skills and mindset to ensure all employees are able to help develop new business for the firm.
What to expect
- Exercises to create a Business Development Plan for your organization
- A good balance of practical exercises, group discussion and workbook
The Workshop will cover:
- Sales Strategy – focusing on:
- How you are generating new business
- Your sales channels
- Growth and business targets
- Alignment of marketing and sales
- The sales process that is in place to convert leads into clients.
- Identifying new avenues to finding new business and prospects
Trainer
