Dive into the core principles of Google Analytics tailored for Public Relations and Communications professionals, guided by industry expert Andrew Smith MPRCA. This session lays the groundwork on why and how Google Analytics is a crucial tool for measuring the impact of PR campaigns and communications on web traffic and user behavior. The session provides practical insights into how to effectively gather and interpret data that showcases the value of PR efforts. With real-world examples and industry-specific guidance, attendees will learn how to make informed decisions that drive communications strategy forward.
By the end of this session, participants will have a solid understanding of the basics of Google Analytics, including how to navigate the platform, identify key metrics relevant to PR activities, and use data to shape communication strategies. This foundational knowledge is essential for any PR professional looking to stay competitive and demonstrate the measurable impact of their work.
Trainer: Andrew Smith MPRCA