We need to be more creative” – how often do you hear this painful phrase? Whether you’re working in an agency or in-house, the constant need to be seen to produce new ideas that push the creative boundaries can be exhausting and, at times, even counter-productive. In an ideal world, we’d wake up feeling fresh and energised every day, bursting with unique, compelling and dare I say it award-winning campaign ideas that will blow your audiences’ collective minds. The reality is somewhat different right?
This interactive workshop will look at what it takes to get into a creative mind-set and, once you’ve nailed it, how to keep that mind-set fresh and healthy so you can draw on it as and when you need to. We’ll look at what insights you need and the key factors you need to have straight in your head before you even start developing ideas. We’ll then move on to looking at various creative techniques to help you and your team develop impactful ideas.
All attendees are required to come to the session with a creative brief they need to answer. You’ll then work together to define what the problem is you each need to solve and use the different ideation techniques that we touch on to develop ideas as a group.
The aim of the session is to build skills among attendees to help them better prepare and approach the creative process and provide them with alternative techniques for generating ideas, removing any creative blocks. By the end of the session attendees will have greater understanding of how to stay ‘creatively fresh’, more confidence in their own creative abilities and a variety of tools to conduct ideas generation