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P.O Box 72583 Boutique Villa 10 Dubai Media City - Dubai


About Us

TRACCS is one of the largest public relations networks in the Middle East & North Africa, with more than 200 professionals working in 13 markets from offices in Jeddah, Riyadh, Dubai, Kuwait, Doha, Muscat, Manama, Cairo, Beirut, Amman, and Damascus, with affiliate offices in Tunis, Algiers and Casablanca. The only Middle East public relations company ranked among the top 250 public relations consultancies in the world by the influential Holmes Report Global Rankings, TRACCS is a multiple award-winning practice offering a full range of sophisticated services to government, corporate and multinational clients. Founded with the goal of building an indigenous Arab public relations industry in the Middle East and North Africa, TRACCS is the only public relations practice with the sustained commitment to nurturing the talents of young communicators across the MENA region.

Industry Sectors

Automotive/motoring, Financial Services: corporate finance, Government: local, Healthcare: Medical, Property Services, Retail: Stores, Travel/tourism, Public Affairs


  • Consumer communications
  • Corporate affairs
  • Corporate social responsibility
  • Crisis & issues management

Specialist Services

  • Message development
  • Strategic consultancy
  • Media monitoring

Partners and Directors

Mohamed Al Ayed - President & Chief Executive Officer Haroon Sugich - Executive Vice President & Chief Operating Officer Majdi Al Ayed - Vice President - Network Affairs & UAE Managing Director Hassan Al Saleh - Managing Partner, TRACCS Oman

Company Info

Number of Employees
P.O Box 72583
Countries Affiliated
Algeria, Morocco, Tunisia

Contact Info

  • P.O Box 72583
  • Boutique Villa 10
  • Dubai Media City
  • Dubai
  • 72583

Primary Contacts

Majdi Al Ayed MPRCA