This group focuses on video games and esports and covers all emerging entertainment technology verticals within this space including AR, VR, live streaming and more. The aim of this group is to share news, knowledge and trends for in-house PRs and agencies interested in understanding the value of the industry and how the sector can help your brand or clients reach new, younger and global audiences. The group will look at best practises to build communities, discussions around new platforms such as Discord, Mixer and TikTok and how to successfully incorporate them in communications campaigns and how to create engaging and meaningful content.
This group is open to all PRCA members and welcomes other groups to all sessions.
Key company info:
- Swipe Right turns five years old on Jan 19th
- Global video games and esports communications agency
- Works across publishers, developers, esports tournaments, esports teams and more
- Top clients: Red Bull, FACEIT, Team Vitality, Help for Heroes, Nvidia