Procurement is increasingly involved with marketing - from agency selection to fee negotiation.
This course helps communications professionals to understand why Procurement people behave as they do; their corporate responsibilities through to commercial motivations.
Rosters
Agency selection
Pitch process
Fee negotiations & Performance Related Pay
Rate cards
Performance reviews
Evaluation
Best & worst practice - by clients & agencies
Procurement ‘toolkit' including e-auctions
Golden Rules and Hints & Tips
Q&A
Winning with Procurement will impart a real understanding as to what makes Procurement people ‘tick', and how best to work with them - particularly for new business purposes, and how to ensure that great PR receives the respect and remuneration that it deserves.
- See more at: http://www.prca.org.uk/product.asp?cid=2&pid=3815&sid=283#sthash.y8tRbN0...
Full course notes will be provided. A notebook and pen will also be provided. If you prefer to work on a laptop, you are more than welcome to bring it along with you to use throughout the day.