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SME Agency Group

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 Co-chaired by Matt Cartmell, Founder and Director of Carta Comms and Anna Geffert, Managing Director of HERA Communication Strategies, the new SME Group will seek to:

-Provide a place for SME agency heads to share ideas and advice, provide mutual support and challenge each other to develop as business leaders

-Provide unique opportunities for education, training, professional and personal development aimed specifically at aiding the development of SME agency heads, e.g. through guest speakers and panel discussions

-Provide help and guidance to SME agency heads on ways to maintain and promote mental good-health and wellbeing for themselves and their colleagues

-Provide long term business strategic advice including M&A guidance, advice and tips

-Support the development of SME agency leaders from diverse backgrounds and ethnicities and challenge stereotypes of what a PR agency leader is expected to be

 

Logistics

-Entry-level for the group would be agencies with < 15 employees

-The SME Group would plan to meet virtually every month, with each session being hosted by a guest speaker or addressing a different challenge

-A quarterly physical meeting will be planned in London and include a drinks/networking session

-We would like to have our first meeting in real life (ideally in September/October) and would like to approach Tony Langham as our first guest speaker 

-Both co-chairs have extensive networks of SME agencies but we would also look to publicise the Group through PR Week, the PRCA internal database and the Women in PR network

-The Group would also need a logo and dedicated page on the PRCA website