The Research Group aims to provide PRCA members with access to tailored and relevant advice on best case research practices. Research is widely used in the sector and we look to empower those looking to acquire insight and data services. The end game is to ensure the insights sourced are reliable and stand up to scrutiny directly related to its use in the media.
"The UK research market has evolved massively in the last 10 years and there has never been a more diverse range of channels to procure data and insight. We aim to educate and empower PRCA members by putting them in the driving seat to source fairly priced, robust, and reliable insight." - Matt Reynolds, the Chairman