PRCA Diploma in Change Management and Communication

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courses and qualifications, please contact the Training team at training@prca.org.uk

Online

Member: £2,200 + VAT

Non-Member: £2,600 + VAT

The PRCA Diploma in Change Management and Communication positions internal communication as a critical success component for major change programmes. It includes a thorough exploration of business change frameworks, impact and the project management models used so that internal communication managers can understand the approaches that are most often adopted inside large organisations. This includes systematic approaches to dealing with the transformation of an organisation’s goals, processes or technologies and associated changed projects such as restructures, relocations, new work processes and IT system updates or replacements. The course considers practical challenges and conceptual underpinnings relating to change management in agile and complex organisational settings. It focuses on the best ways to lead people through change, including approaches to communication in various stages of business change management programmes. This incorporates stakeholder identification and management, storytelling, channel management, coaching senior managers, communication planning and outcome measurement.

Learning outcomes

Successful candidates will be able to demonstrate:

Knowledge, understanding, critical analysis and application of key concepts in business change management:

Waterfall and agile approaches to project management;
The potential impact of successful business change management;

Business change leadership and leadership styles;
Stakeholder identification and prioritisation;
Stakeholder engagement;
Issues identification and risk management.

Knowledge, understanding, critical analysis and application of key concepts in communication and engagement:

Communicating and leading people through change;
Listening, authenticity and dialogue;
Traditional and agile approaches to communication planning and objective setting;

Creating the narrative for business change;
Transition models and the psychology of change communication and engagement;

Measurement and evaluation of communication outputs and outcomes.

Ability to select and use relevant secondary sources including those of academia, government, business/communication and their own organisation, while recognising the limits of knowledge:

Critical thinking and reflection; assignment preparation: sources and referencing.

Ability to reflect on own professional role and use that insight to influence change:

Introduction to reflective practice; critical thinking; reflective practice statement.

Communicate information, ideas, problems and solutions to both specialist and non-specialist audiences:

Assignment preparation: writing and formatting