PRCA Diploma in Public Affairs Management

If you would like more information on PRCA’s
courses and qualifications, please contact the Training team at training@prca.org.uk

📍 Online
💰 Member: £2,200 + VAT 
💰 Non-member: £2,600 + VAT 

The PRCA Diploma in Public Affairs Management positions public affairs as

a dedicated communication management discipline. It includes a thorough

exploration of public affairs practice. This includes an understanding of

lobbying codes, ethical practice and parliamentary processes. It positions

public affairs as a managed programme of activities and a planned approach

is explored covering objective setting, stakeholder and issues management,

message development, tactics, engagement and measurement. The course

also includes practical capabilities such as relationship management,

understanding different personalities and motivations, commercial skills and

communicating with confidence.

QUALIFICATION OBJECTIVES

Successful candidates will be able to:

  1. Understand key concepts in public affairs management:
  • Lobbying, government relations, issues management, reputation

management;

  • Differences/similarities between public affairs work at an agency and

in-house;

  • Political PR;
  • Lobbying codes, ethical practice and personal responsibilities;
  • Parliamentary processes;
  • Scottish Parliament, Welsh Assembly, Metro Mayors and Local

Government processes.

  1. Apply communication and engagement models in a public affairs context:
  • Set objectives, identify issues and stakeholders;
  • Devise strategies, messages and tactics;
  • Engage with identified stakeholders;
  • Write proposals, agree budgets, manage over servicing, time

management and prioritisation;

  • Communicate with confidence;
  • Measure outputs and outcomes