PRCA Diploma in Public Affairs Management
If you would like more information on PRCA’s
courses and qualifications, please contact the Training team at training@prca.org.uk
📍 Online
💰 Member: £2,200 + VAT
💰 Non-member: £2,600 + VAT
The PRCA Diploma in Public Affairs Management positions public affairs as
a dedicated communication management discipline. It includes a thorough
exploration of public affairs practice. This includes an understanding of
lobbying codes, ethical practice and parliamentary processes. It positions
public affairs as a managed programme of activities and a planned approach
is explored covering objective setting, stakeholder and issues management,
message development, tactics, engagement and measurement. The course
also includes practical capabilities such as relationship management,
understanding different personalities and motivations, commercial skills and
communicating with confidence.
QUALIFICATION OBJECTIVES
Successful candidates will be able to:
- Understand key concepts in public affairs management:
- Lobbying, government relations, issues management, reputation
management;
- Differences/similarities between public affairs work at an agency and
in-house;
- Political PR;
- Lobbying codes, ethical practice and personal responsibilities;
- Parliamentary processes;
- Scottish Parliament, Welsh Assembly, Metro Mayors and Local
Government processes.
- Apply communication and engagement models in a public affairs context:
- Set objectives, identify issues and stakeholders;
- Devise strategies, messages and tactics;
- Engage with identified stakeholders;
- Write proposals, agree budgets, manage over servicing, time
management and prioritisation;
- Communicate with confidence;
- Measure outputs and outcomes