Who matters? What do they know, think or feel about us today? What do we want them to
know, think and feel? What messages and communications channels or vehicles will we use
to bring about the required change? How long will it take, and how much will it cost? What’s a
realistic target? This seminar describes the stakeholder approach to planning a communications
programme. It demonstrates a series of analytical and planning tools, each with a scenario-based
exercise. The object is to simplify the planning process and clarify presentations to management.
The seminar uses real-life examples to show how these planning tools work.