This online seminar explains the increasing value of personal rapport with key media and
describes how to establish relationships with journalists and editors, and how to maintain
them. It talks about what journalists want and don’t want; their working environment; what
is ‘news’ and what makes a story; how to pitch a story successfully; what to offer media
outlets when they are interested; the value of pictures and clips; how to resolve problems;
and how to become a trusted PR contact