5 years into the future – how will AI be integrated into PR practice and how will it affect the behaviours of practitioners?“
In the next five years, AI will transform the landscape of PR practice like never before. By 2029, the integration of AI will move beyond simple data analysis to a sophisticated partnership between practitioners and technology. PR professionals will no longer rely on manual processes or guesswork; instead, they will collaborate with AI-powered tools to predict trends, analyse complex data sets, and optimise strategies in real time. This shift will require a new mindset—one that embraces continuous learning, adaptability, and seamless interaction with AI systems.
Join us for an insightful session with Dr. Jon White and Shayoni Lynn, two industry experts, who will explore how AI will reshape PR and communications behaviours and practices.
- Dr. Jon White will share an overview of the rapid advancements in AI, its evolving impact on the PR industry, and how practitioners must adjust their behaviour and strategies to fully harness AI’s potential.
- Shayoni Lynn will share her journey of integrating AI into her consultancy, Lynn, offering real-world insights into how AI can drive PR success.
Don’t miss the opportunity to engage in an open discussion and explore how AI will redefine the future of PR and Communication .
Venue : ATRiuM University of South Wales ,86-88 Adam St ,Cardiff .CF24 2FN
Date /Time :Wed 20 November 2024 5:30 – 7:30 pm GMT
Agenda
5:30 pm Registration & refreshments
5:45 pm Welcome & Introductions –Dr Jackie Harris , USW
6:00 pm Dr Jon White , Shayoni Lynn FCIPR FPRCA
7:00 pm Q&A
Free of charge : PRCA Members and Non-members
Our speakers
Jon White is an independent practitioner with international experience in government and consultancy to public, private and not-for-profit organizations. Clients have included Shell in the private sector, and directorates and agencies of the European Commission in the public sector. He has also been involved in university teaching at undergraduate and postgraduate levels, training and research. An observer of and commentator on developments in practice – including now uses of AI — he has written and contributes to books and articles on public relations and strategic communication, such as Ralph Tench and Stephen Waddington’s 2021 text book, Exploring Public Relations and Management Communication. He chairs an interest group on the application of the behavioural sciences to public relations with the Chartered Institute of Public Relations and is chief assessor for the Institute’s Chartership programme. He has a doctorate in psychology from the London School of Economics and Political Science.
Shayoni Lynn is the Founder and CEO of Lynn .
Shayoni is a CIPR and PRCA Fellow, and Chair of PRCA Cymru. With over 15 years’ experience, Shayoni is an industry leader in data-driven strategic communications and applied behavioural science. She sits on the UK PR Council and is Vice-Chair of CIPR’s Behavioural Insights Interest Group. Shayoni sits on CIPR and GCS committees and is an Associate Lecturer at Cardiff University.