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Engaging Content

If you’ve sorted out your key words and your SEO, but you’re still only reaching a few hundred with your posts and averaging a few dozen shares,  what could you be doing differently? 

Today, audiences are a sophisticated bunch. You need to draw them in and keep them engaged. Your content needs to be compelling. 

Run by experienced social digital practitioners, this interactive webinar uses discussions, examples, and shares first-hand experience to help you understand the content that will truly engage and build your online communities.


How attendees will benefit

You’ll be better prepared to identify real insights from audience research, and then use proven content approaches to create content that resonates with your audience. Content today might need to distract, entertain, or even inspire - you’ll be better prepared to make your content more compelling.


Who should attend

This course is aimed at social media managers,  writers, editors or those commissioning content who really want to up their game and reach new audiences.


What attendees will learn

  • How to identify the signs of ‘under-performing copy’
  • Getting to know your audience 
  • The right mix for marketing messages  
  • The importance of timing
  • The value of video
  • Over looked social media opportunities
  • How to research your competitors’ performance
  • Measuring your performance
  • Free tools and resources


Russell Goldsmith MPRCA"With so many new technologies and platforms continuing to launch, all of which have an impact on how we consume our media diet, not to mention the need to remind ourselves of best practice, as well as learn from other sectors across our industry outside of those we specialise in, it's so important that as PR practitioners we commit to Continuing Professional Development in whatever format you can obtain it. I have really appreciated the willingness and flexibility of the PRCA to test out new workshops and the ease of use of their webinar platform has made the training programme accessible and engaging. There really is no excuse for PRCA members not to find a session of interest and get involved to improve personal knowledge and have some fun too!"

With a detailed focus on producing and streaming live and interactive content and on-demand videos and audio podcasts for brands and large corporations, Russell is well placed to provide advice on digital broadcast and content creation and aggregation strategy.

Janet Morgan MPRCA Janet is an experienced communications consultant, specialisting in the areas of technology, healthcare and science. Her work has helped organisations enhance and protect their reputation, engage stakeholders and create the environment for success. Having started out as a journalist writing for business and consumer magazines and newspapers, Janet then crossed over to communications, holding senior roles both in agency and in-house. She has directed international project launches and campaigns and worked with some of the worlds’ biggest brands. She led GSK’s content strategy in the relatively early days of social media, pushing the company’s early adoptions of the channels. At the time, the pharmaceutival company was recognised as a social media pioneer within the industry.

 Janet is fascinated by the potential of digital technology and how it could be used to improve engagement and change behaviour.