Ever wondered what those numbers really mean? Have you ever considered how your company makes money; and what you can do to help? What do all those mystery financial terms actually tell you about a business? If so, this introductory one-hour webinar is for you. It is aimed at those you want to improve their understanding of numbers. It also provides an introduction to other PRCA courses which explore these themes in more detail. So if you are new to PR, at the start of your career, or want a refresher on finance, then spend an hour with us and get a fresh perspective on what makes businesses tick.