About Danny
Danny Whatmough is Managing Director at Red Consultancy, where he leads the agency's consumer division, PLAY, and the social team, Shiny Red. Through his career he has worked with a wide range of brands including HSBC, Huawei, the UN, Kellogg’s, Pernod Ricard, Nespresso, Rimmel, Unilever, Vauxhall, Electrolux, Takeda and GSK.
Before joining Red, he was Managing Director, Integrated Media at Weber Shandwick where he oversaw a multidisciplinary team working across media relations, social media, influencer marketing, paid media and search.
Before Weber he was the global social & digital lead for Ketchum’s P&G business – running digital and social activity across 14 P&G brands including Braun, Gillette, Pantene, Head & Shoulders, Olay and Max Factor.
Danny is a digital engagement specialist that has spent over 15 years enabling brands to build engagement via online communities. He is active in the wider industry as chair of the PRCA’s digital group and is in demand as a commentator and speaker.
Danny is the author of a book - Digital PR - which looks at the impact of social media on comms.