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We are great supporters of the PRCA's Apprenticeship, and our latest successful apprentice has shown that the programme continues to go from strength to strength. I do not think that there is a better introduction to the PR industry and would highly recommend it.
”Charlie Vavasour, Managing Director, Quantum Public Relations
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Davina Masemo joined our comms team as a PR Apprentice in summer 2022 and has developed into a valued member of the team. Her growth as a professional and as a person during this time has been incredible to watch. She is determined, hardworking and likeable, and she brought important insights from her apprenticeship and transferred them to the workplace.
I'm extremely proud of Davina and I'm lucky to have played a part in her development. I'm sure she will have a successful career with whatever she chooses to do next.
”Jay Williams, Senior Communications and Campaigns Officer, Waltham Forest Council
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Having a new apprentice joining our team was a great way to bring some fresh energy and innovation. Angelika injected some new ideas not only in our content, but also in our techniques: She used what she learnt in her courses and training to bring new tech-savvy approaches, allowing us to reach wider audiences and engage more donors.
”Marie Lhuillery-Weber, Communications and Marketing Manager, Family Fund
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Lauren brings a burst of energy and support to the office, and coupled with her enthusiasm to learn, she has had a positive impact on the business. Lauren works on our PR for Babel team which works to create brand awareness for Babel as an agency, through social media, company updates and thought leadership programmes. This initiative has really helped to create awareness for Babel as an agency, and Lauren has been involved in the social media aspects of the account, along with organising podcasts, webinars and thought leadership activity which has all had a positive impact on Babel as a business.
”Jenny Mowat, Managing Director, Babel PR
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As a manager, it's been a really rewarding experience seeing our aspiring apprentices integrate and immerse themselves into the team and life in a communications role. Seeing first-hand the value that on-the-job experience is bringing to both their professional growth and personal development while they learn has been highly stimulating for us both.
”Verity Nacer, Director, Digital & Insights Practice – Strategic Communications, FTI Consulting
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Our PR apprentice has been a real asset to our small communications team, bringing into our planning and practice some of the latest industry thinking as well as some great insights into how to leverage existing platforms and technologies to support our work.
”Tamzin Caffrey, Head of Communications, EngineeringUK
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Bhagwant Sandhu joined us as a Digital Comms Apprentice in June 2021, and since then has become a permanent member of the team. Working in PR, you often get bogged down in the day to day and ‘traditional’ tactics (a LinkedIn post, a press release etc) but bringing in a young, fresh perspective from someone who has recently been immersed in relevant training is highly beneficial to the business.
It has also been very rewarding, nurturing Bhagwant in his ‘on-the-job’ deliverables, whilst supporting him in progressing with his ‘off-the-job’ diploma as well. Watching him grow and witnessing the two streams of work significantly complementing each other is a delight.
My main bit of advice to any employer considering hiring an apprentice would be to DO IT! You won’t regret it.
”Poppy Newton, Senior Digital Consultant, Hanover Communications
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We run several apprentice schemes and our PR apprentices are always positive, enthusiastic, and eager to learn. It is the best way for our business to grow with quality talent and we expect to take on new PR apprentices regularly for the foreseeable future.
”Lucia Barbato, CEO, Ilex Content Strategies
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In 2020 we worked with the PRCA to hire a very talented apprentice, Hennie, into our Communications Office. Throughout the onboarding process and during the apprenticeship itself, the PRCA were very supportive and Hennie successfully achieved a Distinction. The apprenticeship model allowed Hennie to work across different teams, providing support for many workstreams and initiatives, whilst learning at the same time. The combination of in-house experience and the PRCA’s online learning modules enabled Hennie to learn a lot in a short space of time. This was a really positive process.
”Lucy Greaves, Senior Internal Communications Officer, House of Lords
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When FINN Partners set out to recruit an apprentice in Autumn 2020, we could not have dreamed of how happy we would be with our selected candidate. Charged with an objective of helping a diverse, young person enter the PR and communications industry, PRCA’s apprentice recruitment service was instrumental in delivering a slate of competitive candidates for us to interview and consider for the role. Throughout her 18 months with the agency, our apprentice went from strength to strength and success to success. She learned so much by working across all practices within our agency, while at the same time learning about the PR industry through a rigorous training plan provided by PRCA. She’s now completed her coursework and apprenticeship and we’re pleased to be keeping her with us in a full-time role. We’ll certainly consider participating in this programme again.
”Greg Diamond, HR Manager, FINN Partners