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Training, CPD, and pitching

The PRCA offers regular training in ethics and trainers include Claire Walker FPRCA, Professional Practices Committee Chairman, PRCA. The course covers an understanding of where PR meets legal obligations, where industry standards must be respected and met consistently, why a strong ethical approach is essential to uphold the PR profession and ultimately what the PRCA expects from its members with reference to its Professional Charter and Codes of Conduct.

Additionally, PRCA Continuous Professional Development requires all members looking to complete the framework to attend a formal PR and Communications ethics activity as standard: no participant can complete the annual cycle without this ethics component.

The PRCA is also committed to working with its partner universities to ensure that ethics is an active and integral part of the curriculum for undergraduate and postgraduate degrees in PR and communications. To that accord, PRCA offers guest lecturing on ethics in the industry.

The ethics of pitching is an area of concerns for consultants and clients across the industry. This is why the PRCA launched the Ideas Bank which features as an integral part of that process. The Ideas Bank gives you the option of a permanent record of your pitches, verified by ourselves as a third party, to protect you from undue imitation. The Ideas Bank may then be able to provide you with support if you suspect your idea has been used by those you pitched it to, despite you not winning the account.