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PRCA Future Leaders Programme - February 2022

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The PRCA Future Leaders Programme

Start date: Tuesday 22nd, February, 2022

End date: Thursday 24th, March 2022

Where: ONLINE (The sessions are spread out over 5 weeks to give the delegates time to manage their work and reflect between each session)

Member Price: £1150 + VAT 

Non-member Price: £1380+ VAT 

*Includes a FREE coaching session

Level: This programme is aimed at PR and communications practitioners who are preparing to make their next step into leadership roles or have just started a leadership role. They will learn the essential skills of leadership, emotional intelligence, resilience, branding and much more. 

All attendees will receive a PRCA PR and Communications Future Leaders Diploma upon completing the programme.

The trainers and sessions will include:

22.02.22 from 09.30 -12.30 - Lindsay Patterson MPRCA: You as a leader, today, tomorrow and 5 years from now 

This interactive kick off session will provide the building blocks for the programme, giving participants the opportunity to discuss their own personal leadership goals and challenges with the group, learn from others and build relationships which will underpin the programme as a whole.

02.03.22 from 09.30 -12.30 - Emma Ewing MPRCA: Leading the way with feedback: Providing confident critical and positive feedback to get better results, improve motivation, and develop your team 

Feedback is one of the cheapest and most powerful management tools we have on tap. Yet it's underused and often poorly handled. Even experienced communicators are in danger of missing a trick, delivering feedback that fails to produce positive change. Effective feedback gets people on track, develops great careers and helps to shape a culture that reinforces and rewards high performers. Feedback can also be highly motivating and energising. It has strong links to employee engagement and productivity. This highly interactive session will build your skills and confidence in giving feedback that gets results and creates the change you want. You'll learn the absolute no-nos of feedback as well as understanding how to shape a culture that actively welcomes feedback at all levels. You'll be able to show others how to deliver great feedback and set the stage for building better management communication at all levels.

10.03.22 from 09.30 -12.30 - Jane Fordham MPRCAEmotional Intelligence as a Leadership Superpower

Performance Management & Internal Communications in a COVID-19 World

Is your leadership style built upon a foundation of self-awareness and a knowledge of your own emotional intelligence (EQ)? Social science tells us that even the smallest shot of positivity can give an individual a competitive edge or equally transform team engagement and business impact. Self-knowledge, EQ and wellbeing in a leader’s toolkit drives impactful communications, an ability to influence, engage and inspire a team, indeed all stakeholders. COVID-19 and the long-tail aftermath, has necessitated a paradigm shift in the parameters of performance management and internal communications.

 This highly practical and interactive workshop, we will examine the facets of emotional intelligence and go on a journey to define your own EQ profile. From this sound basis of self-knowledge we will rebuilt an approach to people leadership fit for these extraordinary times. We will cover performance management and employee communication approaches to shore up the wellbeing and resilience of your teams, drive engagement and ultimately performance. You will also be given the opportunity for an EQ assessment after the programme is completed. 

16.03.22 from 09.30 -12.30 - Barbara Phillips MPRCA: Personal Branding with a Global Mindset

In case you missed it, global reach is now possible for even the smallest firms thanks to ever evolving technology especially social media. Add to that, your team, clients, stakeholders and suppliers are likely to sit in a different time zone anywhere on the globe, hold different cultural nuances and currently, be acutely conscious of corporate practices that perpetuate racial injustice. What does does this mean for you and your leadership? 

The session will:

  • Explore your personal brand
  • Define your leadership style
  • Identify new ways of leading post Covid-19 and in a racially open environment
  • Tap into your individual potential to lead globally by offering simple coaching tools


22.03.22 from 09.30 -12.30 - Rod Cartwright FPRCAMastering the Art of Leadership Communication in the New Abnormal

The global pandemic has turned on its head a range of assumptions about how the world works and ripped up many of the accepted rules of business life. Crucially, it has unleashed an ‘expectation tsunami’ from employees, customers and investors and communities – from diversity, inclusion, mental health and employee wellbeing to ethics, transparency and accountability. Never before has effective leadership been at a greater premium and never has high-impact communication been a more essential ingredient of that leadership.

Against that complex backdrop, this interactive, half-day session will equip your with the leadership communication skills, capabilities and confidence needed to rise to those challenges in 2021 and beyond. 

The session will:

  • Draw on the practical insights from an annual, global, five-year study, which explored the views of over 25,000 people on effective leadership, effective communication and the umbilical link between the two
  • Consider the impact of ESG, financial materiality and risk management on leaders from all organisations - whether listed or not
  • Encompass elements of behavioural psychology, neuroscience and storytelling, as they relate to leadership and leadership communication
  • Starting with competing definitions of leadership, arm you with a practical seven-part model for effective leadership communication, centred on the alignment of words, deeds and personal presence
  • Help you deliver leadership communication which informs, educates, motivates and inspires – appealing to both head and heart, in a way that drives positive behaviour change amid constant change
  • Provide your with a practical leave behind, including key questions to ask yourself regularly


24.03.22 from 09.30 -12.30 - Jayne Constantinis MPRCAVirtually Brilliant Leadership Communication

One of the key tools of 21st century leadership is an ability to communicate with confidence and skill. In 2020 leaders are facing an additional challenge – remote working.  Just as tennis players adapt their game for each surface, so we need to finesse our communication style for the virtual world. It requires a particular set of tools and techniques, and a unique tone of voice. Normal rules don’t apply. Basically, the fundamental pillars of good communication are amplified because we have fewer tools at our disposal and because the physical environment is more challenging. We are more exposed! The tools we do have must therefore work harder to enable us to achieve our objectives. Plus, our audiences are in an unusual ‘place’, literally and mentally. 

In this session you will learn the essentials of excellent communication in a variety of different scenarios:  how to exude gravitas and presence through verbal and non verbal techniques; how to present and pitch with clarity and relevance so that you can hold and inspire an audience; how to manage online meetings. The training is highly practical – you will leave with a set of tools to implement immediately. The 18-month programme of follow up support (a series of emails and 10 podcasts) ensures that your new behaviours are reinforced, extended and embedded.

Every delegate will have a follow up online 1 hour one-to-one coaching session to reinforce learning and discuss an action plan on their personal growth following the programme. 


"I honestly took so much away from the Academy - more than I could have hoped for. I really feel that the skills I learned will develop me to the next stage in my career and were genuinely so useful." - Sophie Baillie MPRCA, PR and Marketing Manager

"Brilliant location which helped create an environment for engaging discussions and enabling me to open my mind to different ideas." - Richard Edney, Management Consultant

"It was a really great training event - loads of practical advice that I can put into place straight away." - Celia Moran MPRCA, Press and Communications Manager

“I was promoted into a senior role last year, which involves working with the chief executives and other senior staff in the eight NHS national health boards in Scotland. As a Communications and Engagement Implementation Lead, I need to be able to think strategically, so that I can work effectively and offer the best possible advice and assistance. Gaining the PRCA PR Leadership Diploma has helped me to understand what other leaders expect from me and how I needed to grow into my new role. I found the sessions at the academy to be both informative and inspirational. The one to one coaching session and follow up support has also been extremely valuable to me.” - Vivienne Wilson, NHS, Communications and Engagement Implementation Lead

''The Future Leaders Programme was a really valuable course, and from the start I found myself implementing positive changes in how I give feedback and communicate with colleagues and clients. It has definitely boosted my confidence in my abilities and was a valuable opportunity to network. I'd highly recommend the course.''- Emily Brennan, Alice PR, Account Director

''Despite being delivered online - the sessions being spaced out over a number of weeks, allowed space to reflect on each session which may not have been possible if the event was face to face. The course covered a broad range of important areas for communications leadership and the trainers were second to none. I particularly enjoyed the final coaching session, as it gave me practical steps to move forward with on my leadership journey.'' - Katherine McCloskey, NIHE, Customer Engagement and Campaigns Manager

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