Fuse Podcast

'Fuse' is a PR and marketing podcast from the world’s largest body of PR professionals - PRCA. Hosted by Dan Gold and Farzana Baduel, this PRCA podcast explores the evolving landscape of global communications. Fuse brings together public relations, politics, business, academia and media leaders to spark new ideas and ignite innovation.

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Help us Light the Fuse

The Fuse team are looking for PRCA members interested in leading interviews and segments on a host of pressing issues facing the industry. Professionals from all backgrounds across all levels of seniority are invited to find out more by emailing the PRCA’s fuse@prca.org.uk.

Fuse Episodes

Season 4

• The Art of the Deal: Inside the World of Mergers, Acquisitions, and Equity with Mark Madsen
• Tech PR and Innovation with Richard Fogg
• ESG, Creativity, and Leadership in PR: Lessons from Third City's Mark Lowe
• The Power of Purpose-Driven Leadership with Julietta Dexterr
• The AI Advantage in PR — A Deep Dive with Andrew Bruce Smith
• The Power of Numbers in PR: Darryl Sparey on Metrics that Matter
• Behind the Byline — From Journalism to PR with John Harrington
• Effective Communication and Nation Building with Lamia Kamel
• The Reputation Game: Mastering Corporate Image with Rupert Younger

• Exploring the World of PR Lobbying and Advocacy with Iain Anderson
• Exploring Legal Dimensions to Reputation Management With Emma Woollcott
•  Measuring  PR Excellence with Richard Bagnall
•  Communicating Influence: Mark MacGregor on Power, Politics, and Public Affairs
• Elevating Social Mobility in PR with Stephen and Sarah Waddington
• PRCA Fuse PR’s Kleptocracy Problem with Tom Mayne
• Public Affairs and PR Strategies for Meaningful Campaigns with Paul Gerrard

Season 3

• Self-Discovery: Embracing Boredom as Your Pathway with Srin Madipalli
• A Strategy for Success: with Prof. Nirmalya Kumar
•  Siblings in Sync: Emily & Liam Keogh Unveil Palm PR’s Story
• Unleashing Africa's PR Potential and Global Impact: Ayeni Adékúnlé
• Embracing Diversity and Empowering Change in Internal Communications with Advita Patel  
• Economics, Media, and Bridging Divides: A Conversation with Mehreen Khan 
• Navigating Purpose and Change in Global PR with David Gallagher  

• The KFC Proposal - Viral Campaign (South Africa) 

• Tapping Into The Future With Forecasting 

• Striking a Balance: Prioritising Everyday Listening and Sharing 

• We have a little announcement to make (special promo episode)

• The story behind Team Denmark’s ICCO Next-Gen PR World Cup triumph

Season 2

• When taking the unconventional path works!

• Higher education's fight for attention

• Developing life's most important skill - Confidence

• Uncovering the truth: PR storytelling, ethics and trust in Southeast Asia

• Special Edition: Where is the motor industry headed?

• What the Future of PR Looks Like

• ‘We cannot do it alone’ – Knowing the stakes and taking action for Ukraine

• Talent Holds the Power, ep. 4

• Ukraine Invasion: Why PR has to Fight Putin's Misinformation, ep. 3

• Introducing New Co-Host Ayesha Lett from Barbados! Season 2, ep. 2

• Running a PR Agency in China. Season 2, ep. 1

Season 1

• Building equity from the ground up. Ep. 12

• Do you have empathy for your clients? Ep. 11.

• Balderdash. Stop the Jargon!. Ep. 10.

• Finding Purpose with Nestlé. Ep. 9.

• From jobseekers to PR pioneers: The story behind the Cannes Young Lions Champs. Ep. 8.

• The Power of Empathy. Ep. 7. 

• No Office? No worries. Let's go campervaning. Ep. 6

• Taking Action on D&I with Formula E. Ep. 5

• 'Truth be told' with Omnicom's David Gallagher. Ep.4

• How my job-hunt went viral on Tik-Tok. Ep. 3

Watch the full interview on video:

The video that went viral!

• Bonus Episode with Nina Skero - The Brexit Deal is Finally Here - What's Next?

• Sir Martin Sorrell - Forget Going Back to Normal

• Teaser - Light the Fuse!