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Client Consultancy Partnership Charter

For more information contact:

Debbie Little


The Client Consultancy Partnership Charter seeks to help PR practitioners and their clients work together as effectively as possible. 

The Charter is designed to help agencies and clients alike agree what they need from each other so that they can both succeed. The Charter was first created in 2013 by Martin Bostock. It was updated in 2024 by the PRCA’s PR and Communications Professional Board, following comprehensive consultation. 

The Client Consultancy Partnership Charter is available to download here

A Charter Mark is available to PR practitioners and also clients who commit to supporting the Charter. Please email Debbie Little.

Watch the launch event here

Here’s what industry leaders have to say about the 2024 edition:


Amanda Meyrick, Clarion Communications Chief Executive Officer, said: 

“The PRCA’s Client Consultancy Partnership Charter could be a very powerful agreement if adopted by enough agencies and clients.  I like to think that we all behave fairly towards each other, but it will certainly help to have gold standard behaviour spelt out for all to embrace.” 


Alex Silcox, Hill & Knowlton Chief Client Officer, said:

“We welcome the updated Client Consultancy Partnership Charter. The pace of change in our industry, driven by scaling technologies and shifting cultural and social headwinds continues to challenge as well as inspire. The importance of true partnership as we help our clients innovate for growth, manage risk and protect reputation can’t be overstated. And that partnership is always stronger based on mutual respect, transparency and understanding – all aspects the charter helps champion and protect.” 


Grayling Chief Commercial Officer, Jonathan Curtis, said: 

“I’m delighted to see the updated iteration of the charter.  It has always been so useful to have a clear set of principles that can guide all parts of the client/agency relationship.  I’m particularly delighted to see the new guidance around AI which will help us all as we navigate this transformational technology.”