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How is the PR industry changing for the better and how does the work that we do impact society?

Day Two of the PRCA International Summit

Day One of the PRCA International Summit

This course will provide the confidence organisations need to communicate confidently and effectively with the audiences that matter most to their operations.

This course will provide the confidence organisations need to communicate confidently and effectively with the audiences that matter most to their operations.

This course will provide the confidence organisations need to communicate confidently and effectively with the audiences that matter most to their operations.

In a 90 minute briefing session you will learn best practice for creating a powerful and effective blog for your client and see how to create a blog that adds to your client's overall strategy and gets true interaction with the target audience.

The growth of social media has given public sector communicators a great way to maximise the information that they have at their fingertips. They can now be their own publishers and use the new technology to gain the most impact. So what is the challenge?

The trouble with reputation

Poets, artists, and historians – let alone psychologists such as Freud and Jung – have appreciated the role of emotions for millennia.