Summary
In today's fast-paced PR landscape, effective teamwork is not just an asset—it's essential. This course is designed to support PR teams become a more a cohesive, high-performing unit. It focuses on the core foundations of teamwork: building trust, understanding team purpose, leveraging individual strengths, and fostering a culture of constructive challenge. As every team is unique, it can also be customised to meet the specific needs of the team.
How attendees will benefit
Through this course, teams will gain better understanding of themselves, each other and how they fit together as a team. They will develop ways of identifying what has been holding them back, and explore the ways they can overcome them. Overall teams will generate more trust and focus to help them achieve more together.
Who should attend
This course is for new and existing PR or leadership teams who are experiencing change, friction or want to go from good to great. It is designed for whole teams to work together.
What attendees learn
- What make a strong team and how brilliant teams drive success
- How to build trust and psychological safety
- Using each person’s strengths to build a brilliant team
- The power of team purpose
- How to increase accountability
What materials attendees will receive
Teams be given their tailored course slides and recommended models and frameworks to support their continued growth. They will also be supported to use the information captured during the day to drive their next steps.
Trainer - Caroline Gordon
Caroline is a team and leadership coach, trainer, and facilitator, specialising in supporting senior teams through change, inertia, and friction. She provides whole team coaching and custom workshops targeting a range of topics, including team purpose, communication, and decision-making, empowering agency and in-house leadership teams to unlock their potential. Accredited in the GC Index, Caroline helps organisations build game-changing teams and cultures by identifying how their people make the most significant impact.
With two decades of experience across diverse organisations —including political advisory roles, communications agencies, healthcare, and voluntary sector campaigning —Caroline has a rich professional background to draw on. She previously led and rapidly expanded the multi-award-winning policy and communications health practice at WA Communications. Now, she runs her own consultancy, Mix Partners, providing coaching and facilitation.
Training Philosophy
PR teams are under increasing pressure. Tough times can strain team dynamics and impact results. To counter this, I believe it is valuable for teams to take time together to focus on collaboration, shared purpose and approaches to problem solving. As every team is unique, I design bespoke sessions that encourage open, honest, and curious discussion, helping teams decide their best path forward.
Specialisations
I specialise in helping leaders and teams see the wood from the trees! I’m confident to encourage people to dig deeper to understand what’s really happening in their teams. I also bring deep experience of policy, public affairs and communications, and know how they interact with wider strategic priorities in organisations.