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PRCA UK Conference 2023: Embracing Innovation in the PR Industry

Date

12 Jul 2023

Time

09:00

Location

London

Details

Summary:

Timings: 09:00-17:15 BST

Event Type: Conference

Address: One Great George Street, London, SW1P 3AA

Event Overview

As the pace of technological and social change accelerates, communications professionals are navigating increasingly complex challenges.

From the explosion of artificial intelligence tools to corporate responses to geopolitical events, PR Professionals are being tested in more ways than ever before.

How do modern communicators remain relevant in a world increasingly characterised by social change and rapidly advancing technology?

The conference will follow two over-riding themes: 

1. Embracing innovation: Adopting digital technologies and innovations to enhance current ways of working  

2. The changing PR landscape: Exploring trends, opportunities, and challenges within our industry at present  

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Agenda 

Time   
08:30 Welcome Coffee and Registration 

09:00

Introduction and welcome from PRCA
 - Renna Markson, Managing Director, PRCA

09:05

 Welcome
- Sarah Scholefield, Global CEO, Grayling and PRCA Chair 2022-2024

09:10 

Keynote: Beyond the Strapline: The Power of Inclusive Communications
 - Dr Amit Patel - Author, broadcaster, disability rights campaigner, motivational speaker and independent accessibility consultant.

09:40

Panel discussion: Future-proofing Your Workforce
A panel discussion exploring how our work landscape has changed now the dust has settled post-covid. What is the employee value that companies are now creating – and are those aligned with the workforces of 2023?
Moderated by:
- Ondine Whittington, Group Managing Director Golin and Virgo Health, London
Panellists:
- Rohan Shah, Co-Founder and Managing Director, Reuben Sinclair 
- Shelley Frosdick, Group Managing Director, The PHA Group
- Zofia Skrakowski, Employee Communications Lead, EMEA, Adobe
- Sneha Patel, WiPR Committee Member

10:20 

 Keynote: Are We Outsourcing Our Curiosity To An Algorithm? ...The challenges to creativity of a digital world.
In a world where we increasingly turn first to our screens for inspiration, we come upon a paradox: we have access to more information than ever, but because of our previous search histories and preferences, the algorithms feed us 'more of the same’ and far less genuinely diverse inspiration to spark and feed our curiosity. What are the dangers to business innovation from us ‘outsourcing our curiosity to an algorithm’, and what can leaders and do to reengage their natural curiosity to the benefit of themselves and their businesses? 
Speaker: Paul Spiers, founder, The New P&L Brand Purpose Institute.
11:00 Coffee Break
11:30 Keynote: Welcome to the ‘AI Empowered Communication Revolution’
This talk is designed to empower communication professionals at all levels with actionable insights and practical skills to harness the extraordinary benefits of AI in content creation, strategy planning, and audio/visual-based communications. Explore the evolving landscape of our industry and discover why being an early adopter of AI can provide a distinct advantage. In this interactive session, witness the potential of a range of powerful AI tools that can improve your workflow.
Speaker: Peter Heneghan, founder of The Future Communicator
12:00 Panel discussion: The lessons to learn today, to support the female leaders of tomorrow
With ageism and gender discrimination just two examples of barriers to women reaching the boardroom, agency and in-house leaders debate what the industry needs to do now to empower and enable more senior women to rise, as well as discuss what can be done to create a more inclusive and diverse landscape for future female leaders.
Moderated by: 
 - Jo Carr, Co-founder, Hope&Glory PR and President of Women in PR 
Panellists:
 - Kamiqua Lake, Founder and CEO, Coldr
 - Andrew Soar, Creative Director, Ogilvy, and WiPR Ambassador
- Lucy Reynolds, Vice President and Director of Communications, CSR and Sustainability, Boots UK
12:40 Keynote: Fostering Kinship through PR: Nurturing Relationships in the Digital Age
 - Speaker: Adah Parris - keynote speaker, board director, artist, and activist
13:10 Lunch
14:00

Case Study: Behind the award-winning campaign…‘The Last Photo’.
CALM (Campaign Against Living Miserably) and Hope&Glory share learnings from their campaign ‘The Last Photo’, in collaboration with adam&eveDDB. Hear how the campaign was developed to successfully drive awareness and spark conversation - to destigmatise suicide and make it a national conversation again.
Speakers: Don Ferguson, Deputy MD, Hope&Glory and Shervin Behzadi, PR and Communications Lead, Campaign Against Living Miserably (CALM)
14:30

Panel discussion: Adopting AI within PR Practice
Our panel discuss the opportunities, challenges and trends arising from the increasing adoption of AI within the PR industry.
Moderator: Tom Fry, Managing Director, Resonance
Panellists:
- Andrew Bruce Smith - Director, Escherman
- Laura de Molière - Partner and Co-founder, decision-context
- Alexander Clelland, Director, Houston
- Orla Graham, Insights Consultant, CARMA
15:10 Keynote: War time comms - Innovation as a tool in the fight for victory
- Julia Petryk, Head of PR, MacPaw, and Co-founder of Ukrainian PR Army
15:40 Coffee Break
16:00

Panel discussion: Communicating Climate Change -  Does the Future of Good Climate Communications Require New Regulation?
Panellists include:
 - Chris Pratt, Managing Director, Better Impact, Hill+Knowlton Strategies
 - Liz Bentley, Chief Executive, Royal Meteorological Society
- Leo Hickman, Director and Editor, Carbon Brief 
- Beth Woodthorpe-Evans, Global Optimism
16:40 Keynote: Measured Success: PR’s impact in an ever-changing media landscape
- Orla Graham, Insights Consultant, CARMA
17:15 Event Close

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Venue 
This year, we will be returning to the prestigious One Great George Street, London, SW1P 3AA.  

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Standard pricing (From 13th June 2023 onwards) 

Member ticket: £200 + VAT 

Non-member ticket: £240+VAT 

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Summer party offer 

This year’s PRCA UK Summer Party will be taking place straight after the conference at iconic floating pub The Tattershall Castle – located just 10 minutes’ walk from One Great George Street.  

Up for joining us for both events?  

Anyone attending the UK conference can add-on a summer party ticket for just £25 + VAT. Email danielle.murphy@prca.org.uk to claim this offer. (Limited number available). 

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Sponsorship

If you would like to sponsor this year’s UK Conference, please email Steve Miller on Steve.Miller@prca.org.uk 

 You can find out more about our venue, One Great George Steet, London, here. 

This event is worth 30 points in the PRCA CPD Programme.