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How to Sell an Agency Without an Earn-Out

Jodie Cook sitting behind a computer desk

Article originally published here.

As an M&A Advisory firm, our job is to help shape a business for the market, find the most compatible buyer and complete a successful sale.

More significantly, behind this is the vendor’s story which includes the inspiration that made them start and the blood, sweat and tears that built the company. It contains the learnings that refined the business to a degree where the buyer was prepared to acquire the agency without using an earn-out. The story also includes the vendor’s personal experience of the sale process itself, the decision to sell and the complex path to understanding what is wanted from the sale.

What follows is our client, Jodie Cook’s story behind the deal…