At 72Point, we build campaigns from the ground up, using audience insights to fuel creative ideas and campaign strategies.
We are a team made up of researchers, analysts, creatives and media specialists, and at each stage of developing a campaign, we work together to ensure the work is as effective and impactful as possible.
We’ve teamed up with the PRCA to host a hands-on training session on how to create a content-led PR campaign. It’s taking place on 30th of March, and it’s remote (so you can do it in your PJs if you really want to!).
The session is hosted by our crack-team of PR supremos – Sam Brown, award-winning Creative Director with over 20 years of experience working with the world’s leading brands; Katie Earlam, Campaigns Director and former news and showbiz journalist and columnist at The Sun and interviews producer at Sky News with an unrivalled contacts book; and Emma Elsworthy, Head of News Generation, who has been working with leading brands and agencies to supply stories that power the media agenda – with expert knowledge of what lands and what doesn’t - for over 20 years.
Together, they will show you how to:
Understand what you want to achieve with your audience
- Build a campaign
- Develop research
- Develop creative ideas
- Land media coverage
- And present results
It will be a fun, interactive and engaging couple of hours, where you’ll learn lots of great tips to take back to your workplace.
To find out more about how to curate content-led PR campaigns that drive brand impact, join our training course with the PRCA on the 30th of March.
Register here: https://www.prca.org.uk/event/5993/how-to-curate-a-content-led-pr-campai...