- Level 4 Higher Apprenticeship in Public Relations.
- Equivalent qualification to a Foundation degree/first year of university.
- Assessed against industry needs.
- Apprentices are employed by a PR and Communications agency or in-house PR team.
- 19-month programme - 14 months training and 5 months assessment.
- Apprentices work full-time whilst completing on-the-job training and assessments.
- Each PR Apprentice is assigned a Coach by PRCA who holds monthly reviews with them.
- The Apprentice Coach sets and structures their work against their workplace activities, and provides ongoing support.
- All PR & Communications Apprentices are paid at least the national minimum wage for their age.
- At the end of the apprenticeship, 75% of PR Apprentices stay on in their organisation and 93% continue their career in PR.